Who are we

Eamonn Farrar developed the secondary assertive mentoring system (SAM). This helped his own school rise from obscurity to the DFE’s top 100.

Ofsted judged his school to be outstanding in every category.

As a National Leader of Education he was seconded to lead struggling schools out of trouble and to help formulate authority-wide educational strategy.

Very passionate and enthusiastic presenter. Excellent and most enjoyable presentation.

M.Keeley, Strategic Director: Academy 360, Sunderland

Peter Boddy also has a track record of transforming schools. He developed the primary assertive mentoring approach (PAM) which led his own school from bottom to top 5% of schools.

Seconded into struggling schools, Ofsted described his work as ‘outstanding’ and the impact of his AM systems as ‘transformational’.

They are now having similar impact in many schools both here & abroad.

Excellent, motivational, humorous and inspirational speaker.

J. Lander, ISDTL: SCE, Germany

Between them, Eamonn and Peter have over 35 years of headship experience. They share a no-nonsense, solution-based approach to school improvement in which the whole organization maintains a relentless focus on ‘the main thing’ – pupil progress and standards. They have now trained well in excess of 3,000 schools across the country and abroad.

Passion, experience, vision, excellent delivery, aspirational but ‘real’!

L. Close, HT: Markland Hill School, Bolton

Training available

Peter and Eamonn are available, on request, to deliver training on any or all of the AM systems. We deliver half-day and full-day training to senior leaders, whole schools, clusters, federations and academy chains.


Peter Boddy

Phone number
07810 125 494

Eamonn Farrar

Phone number
07951 391 388

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